Spot The Watch
  • Categories
  • Guides
  • Blog
  • About Us
  • Contact Us
Spot The Watch
Spot The Watch
  • Categories
  • Guides
  • Blog
  • About Us
  • Contact Us
Man trying on branded watch
  • Guides

Watch Brand Pronunciation Guide

  • March 26, 2020
  • 2 minute read
  • James Hampton-Smith

Just like luxury brands, some brands might be in a whole other language and can be tough for English speakers to pronounce. It can be embarrassing when we distort the names, and even more uncomfortable when someone corrects us. Therefore, we have chosen some of the more popular yet challenging watch brands and wrote their names out phonetically to help you prepare for your next shopping trip.

Next time you head into a luxury watch boutique, you can tell them exactly which brand you’re looking for with confidence. Don’t worry; after you have read through our list a few times; you will start to see some similarities and rules for pronunciation.

Popular Watch Brands & How To Pronounce Them

Audemars Piguet – How many of you read Oh-de-mars Pee-Ju-et? The correct pronunciation is AWE-duh-mar PEE-gei.

Bremont – BREH-mon. The “T” is silent.

Bulgari – BUL-ga-ree. This one seems a bit easier.

Cartier – A famous jewelry brand as well, this is pronounced CAR-tee-eh

Chopard – Show-PARD. CH is often pronounced SH with Swiss brands.

Daniel Roth – His last name is pronounced Rote.

Frederique Constant – One of my favorites, this one is Fred-er-eek con-STAHNT.

Girard-Perregaux – Zhee-RARD PAIR-ah-goe.

Graham – Another of my favorite watch brands: Gram.

Hublot – You-Blow

IWC Schaffhausen – The second word is Shaff-HOWZ-in.

Jaeger-LeCoultre – Pronounced quite differently than the hard liquor, it’s zey-Zher le-KOOLT.

JeanRichard – Zhan ree-SHARD.

Longines – LAWN-jeen.

Louis Vuitton (LV) – Perhaps one of my favorite luxury bag brands, they make watches too! Pronounced Lou-ee Vwee-TAHN.

Maurice Lacroix – Maurice is how you would usually pronounce it: Moreese, La-KWAH.

Montblanc – Mohnt Blahnk

Patek Philippe – pah TEK fill EEP

Paul Picot – Paul Pee-COH

Piaget – pee-ah-ZAY

Rado – RAH-Doe

Seiko – SAY-Koe

TAG Heuer – Tag HOI-ur

Tudor – Tu-dor

Tissot – Tee-Soe

Universal Geneve – Universal is as you would pronounce it, and the second word is Jeh-NEV.

Van Cleef & Arpels – Van Cleef & Ahr-PELL

Vulcain – VULL-CAN

Wenger – Wen-ger

Xemex – ZEM-ex

Zenith – ZEH-Nith

Be honest, have you been pronouncing your favorite watch brand correctly? I know some of the pronunciation above surprised me. It could be easier for those who have learned French, but for those who haven’t, I hope this list helps.

cartier-watch
A Gold Cartier Watch.

Luxury brand names often adopt words that aren’t in our native tongue, and that’s okay. Getting the name of a watch right not only shows you know the brand but respects it as well. While not all of us may be timepiece connoisseurs, the least we can do is pronounce our favorite ones correctly. Happy shopping!

James Hampton-Smith

Hi there. My name is James Hampton-Smith and I have been collecting watches for the past 9 years. Since my Grandfather gifted me his first watch, I have been captivated by the design and mechanics that go into every last detail that makes up a wrist watch. Follow me on my journey as I present my favourite watches at Spot The Watch.

Previous Article
Apple Watch on a Silver Stand
  • Accessories

8 Best Apple Watch Stands in 2020

  • July 6, 2020
  • James Hampton-Smith
View Post
Next Article
Watch on Wrist Sizing Guide
  • Guides

Guide To Choosing A Watch Based On Wrist Size

  • August 31, 2020
  • James Hampton-Smith
View Post
You May Also Like
Man with wristwatch
View Post
  • 🥇Sports & Outdoor

8 Best Outdoor Watches in 2020

  • July 21, 2020
  • SpotTheWatch Team
Man with mechanical watch
View Post
  • Everyday

10 Best Mechanical Watches Under $500

  • July 21, 2020
  • SpotTheWatch Team
Man with smartwatch
View Post
  • Smartwatches

9 Best Hybrid Watches in 2020

  • July 21, 2020
  • SpotTheWatch Team
Smartwatch on a wrist
View Post
  • Smartwatches

10 Best Google Watches in 2020

  • July 20, 2020
  • SpotTheWatch Team
Watch with tritium backlight
View Post
  • Everyday

10 Best Tritium Watches in 2020

  • July 20, 2020
  • SpotTheWatch Team
Tactical watch closeup
View Post
  • 🥇Sports & Outdoor

10 Best Rugged Watches in 2020

  • July 20, 2020
  • SpotTheWatch Team
Man with goldwatch
View Post
  • Everyday

10 Best Mens Gold Watches in 2020

  • July 20, 2020
  • SpotTheWatch Team
Seiko Astron Watch
View Post
  • Guides

Seiko Astron Guide & Review

  • July 1, 2020
  • SpotTheWatch Team
Spot The Watch
  • Affiliate Disclosure
  • Privacy Policy
Wrist Watch Reviews, News & Info

Input your search keywords and press Enter.